Products
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soft strand stars nourishing wash + care set
cleanse, condition + treat with a complete routine that puts softness first.- $15.30
$51.00- $15.30
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soften + refresh duo perk up dry shampoo + soulstruck mask set
nourish, refresh + soften with a set that extends time between washes.- $18.30
$61.00- $18.30
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soon-to-be fave signature sweatshirt - XS
kick back in this cozy amika hoodie that feels like a hug from a friend.- $16.50
$55.00- $16.50
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soulfood nourishing hair mask - 8 oz / 250 ml
a vitamin + nutrient-packed creamy hair mask that deeply conditions + softens strands.- from $4.50
$15.00- from $4.50
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soulmate-level masks soulstruck + soulfood mask duo
cleanse, nourish + save with a shower-to-style set that'll leave hair so soft.- $20.40
$68.00- $20.40
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soulstruck nourishing dry hair mask
a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray- $9.60
$32.00- $9.60
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strand superheroes routine set normcore shampoo, conditioner + superfruit star + perk up + wizard
a set of superfruit-infused bestsellers for stronger, smoother + nourished strands.- $44.10
$147.00- $44.10
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style upgrade hair scarf
discover the smooth, double-sided vegan scarf that protects hair with style.- $7.50
$25.00- $7.50
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super-sized blonde set bust your brass cool blonde shampoo + conditioner + intense repair hair mask
save 25% with this jumbo wash + care set made especially to repair damaged strands + tone brassy hues.- $59.40
$198.00- $59.40
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super-sized frizz fighters set anti-frizz shampoo, conditioner + treatment
more of what works: lock in moisture, lock out frizz for 72 hours* + save 20% with this jumbo trio.- $54.00
$180.00- $54.00
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super-sized hydration set hydro rush intense moisture shampoo + conditioner + dream routine overnight treatment
save 25% + drench your hair with hydrating ingredients with this jumbo wash + care set.- $52.20
$174.00- $52.20
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super-sized hydration set hydro rush intense moisture shampoo, conditioner + hair mask with hyaluronic acid
save 25% + drench your hair with hydrating ingredients with this jumbo wash + care set.- $55.20
$184.00- $55.20
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super-sized iconic volume bundle big hit volumizing shampoo + conditioner + rising star volumizing spray
save 20% + get instant + all day volume* with this jumbo wash duo + finishing spray bundle.- $55.20
$184.00- $55.20
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super-sized shine set mirrorball high shine + protect antioxidant shampoo + conditioner + flash mask
save 25% + get shiny hair from every angle with this jumbo wash + care set.- $51.60
$172.00- $51.60
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super-sized signature set normcore nourishing shampoo + conditioner + the wizard detangling primer (original wizard)
save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair.- $49.20
$164.00- $49.20
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super-sized signature set normcore nourishing shampoo + conditioner + the wizard silicone-free detangling primer (silicone free wizard)
save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair.- $49.20
$164.00- $49.20
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super-sized signature set normcore shampoo and conditioner + soulfood mask
save 25% with this jumbo wash + care set packed with vitamins + antioxidants for soft + nourished hair.- $45.60
$152.00- $45.60
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super-sized strength repair set the kure shampoo, conditioner + mask
save 25% with this jumbo wash + care set made especially for those with damaged hair.- $53.40
$178.00- $53.40
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super-sized strength repair set the kure shampoo, conditioner + multi-task treatment
save 25% with this jumbo wash + care set made especially for those with damaged hair.- $56.40
$188.00- $56.40
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superfruit star lightweight hair styling + heat defense oil - 1.7 oz / 50 ml
unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight hair oil with heat defense up to 450°F*. *clinically proven.- from $6.60
$22.00- from $6.60
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